Alex Bailey-Charteris in her office on Sydney's Northern Beaches

Hi, I’m Alex.

I’m here to help you thrive at work.

After 20 years in communications, marketing and audience experience, and working in leadership roles at beloved cultural and media institutions, I found myself at a crossroads. Rather than frame my success in terms of job titles or salary, I realised I wanted to do more of what I loved: setting people up for career success through insightful analysis, personalised performance solution design and supportive accountability for change.

I realised it was time for me to quit the Corporate life and take my superpower with me.

I founded Arkie & Co. so that I could share this approach with anyone who needs it - not just the people I worked with. It’s especially valuable for busy business owners, sought after professionals and people leaders looking for personalised development opportunities for their teams.

I’ve transformed how I work and live, designing a work life that’s true to my values, and that won’t leave me at risk of burning out.

Now I get to share that philosophy, and help others thrive, by designing work life solutions just for them.

If you’re ready to implement meaningful, lasting, positive change, I’m here to help.

What others say about working with me:

  • "She creates a safe and focused space for growth. Her ability to reflect on my progress, offer insightful observations, and gently keep me accountable to my goals, has been incredibly valuable."

  • "Alex is one of the most strategic and impactful leaders I’ve had the opportunity to collaborate with."

  • "She is an expert at identifying scalable solutions that not only address immediate needs but also set the foundation for long-term success."

  • "With curiosity, professionalism and a sharp strategic lens, Alex provided valuable advice that we promptly implemented, improving processes, tactics and planning. She enacted meaningful change in a time of transition."

  • "Alex brings professionalism, positivity and a human-centred approach to her work that was finely aligned with our values, and we hope to work with her again in the future."

  • "Alex has been a huge help with business advice. The feedback she gave really helped me shape a clearer strategy. She’s great at turning loose ideas into something solid and actionable."

  • "After putting her suggestions into practice my member base grew by nearly 20%. Her support and insights made a real difference. "

  • “I feel like I’m in a really safe pair of hands”

  • "With her support, I’ve been able to navigate meaningful changes with greater clarity and confidence."

About
Alex Bailey-Charteris

Alex brings over 20 years of strategic leadership experience from Australia's most respected and beloved cultural and media institutions, including the Australian Film Television and Radio School, National Film and Sound Archive, and Australian Broadcasting Corporation.

She's successfully launched major digital products, delivered record-breaking audience growth, and led teams through complex organisational transformations. Most recently at AFTRS, she was brought in as Head of Marketing and Communications to provide stability and direction during a critical transition, strengthening both processes and team performance with her ability to quickly build trust and lead through change. Her approach combines strategic expertise with genuine care for people - a combination that has earned her multiple awards and recognition for innovation and leadership excellence.

After years of leading diverse teams, building high-performance environments and delivering strategic change initiatives, Alex understands that sustainable success comes from aligning people, processes, and purpose. Her multidisciplinary expertise spans brand development, digital transformation, stakeholder management, and operational strategy. She balances data-driven insights with human understanding, creating solutions built on deep analysis and holistic systems thinking, designed to both perform and last.

At Arkie & Co., Alex works with business owners and professionals who love what they do but who need help with how they do it. She takes on just a few clients at a time, helping them transform chaos into clarity with her transformative programs that combine expert assessment, performance strategy, customised solution design, and implementation support. Her clients - from healthcare professionals to service business owners - value her ability to simplify complex challenges into clear, actionable roadmaps that deliver results.

Based in Sydney's Northern Beaches, Alex helps ambitious professionals across Australia build careers that support their lives, not consume them. Connect on LinkedIn.

About You.

You’re brilliant at what you do, and you love doing it. People are falling over themselves to access your expertise and services. Work is busy and you’ve never been better at doing it.

But you have a hunch. A hunch that something about the way you work could be working better.

Maybe you’re always working, but you’re not sure if you’re putting your (precious) time towards the right things. Maybe you’re drowning in admin, caught in a web of legacy systems, double handling and outdated platforms. Maybe you have lots of ideas - so many ideas! - about what you want to improve, but you don’t know what to try first, or if that ‘fix’ is just going to cause another problem you didn’t foresee.

You know change is needed. You might even have a vision of how you want things to be. There’s just never the right time or enough free headspace to sit down and make the plan that would get you there, let alone implement it.

It’s time to outsource that mental load.

You’ve been carrying it long enough.

You need fresh eyes: someone who can bring a new perspective and ask different questions.

You need to share all those frustrations and ideas with someone invested in your success, and for that person to turn ideas into a realistic, achievable plan.

You don’t need another off-the-shelf solution that doesn’t quite fit. You need solutions custom designed specifically for your goals.

And you need the support to bring it all to life. Because change doesn’t just happen by accident.

Thriving only happens by design.

If the thought of that brings you relief, then welcome. You’re in the right place!

Thank goodness you’ve made it - I’m so glad you’re here.

Step 1:
Book a Work Life Health Check

I offer Work Life Health Checks to help you understand whether your current work life is sustainable - and what to do if it’s not.

Just as you’re proactive about your physical health, it’s wise to take a look at your work life health too. It’s like an annual check-up, but for your career.

Your Work Life Health is tied up in two elements:

  1. How clear are you about your professional direction?

  2. How much are work demands affecting your daily life?

Using my proprietary Work Life Health Check framework, I'll show you exactly where you are on the spectrum from thriving to crisis - and more importantly, which direction you're heading.

What you'll discover:

  • Your current Work Life Zone (and what it means if you get stuck there)

  • Whether you’re heading towards burnout or breakthrough

  • What you can do to influence your trajectory and get you closer to a high-potential zone

  • What it looks like to move successfully through the zones, towards thriving

  • Practical steps you can take immediately, personalised to your specific results

Completely free, with no obligation to work together further, and scheduled flexibly around your commitments. No preparation needed - just come as you are.

Ready to discover your Work Life Health Zone?

Book your Work Life Health Check

Get in touch

If filling out forms is your love language, then I’ve got great news! Send me a message here, or you can always email me directly.

To book a Work Life Check-up, use the Work Life Health Check booking form instead.